What is ASO research?

ASO research (App Store Optimization research) is the process of analyzing keywords, competitor apps, and ranking data to improve an app's visibility in the Apple App Store. It involves keyword research, difficulty analysis, and competitor keyword tracking.

How do I find keywords for the App Store?

To find keywords for the App Store, use an ASO keyword research tool to explore search volume, difficulty scores, and related terms. Enter a seed keyword or competitor app name to discover which keywords drive downloads in your category.

Is ASO Research Tool free?

Yes, ASO Research Tool has a free tier that lets you get started with keyword research and competitor analysis for the Apple App Store. No credit card is required to sign up.

App Store Optimization Research Made Simple

The ASO Research Tool for Indie Developers

Keyword research, competitor analysis, and app revenue estimates to help you rank higher and grow faster on the Apple App Store. A free ASO tool — no credit card required.

60+Countries & Storefronts

DailyRanking Updates

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Every ASO tool you need in one place

From iOS keyword research to app store competitor analysis and revenue intelligence — everything you need to grow organic installs without guesswork.

App Store Keyword Research

Discover high-volume, low-competition keywords that drive organic installs. Explore search popularity, difficulty scores, and trending terms to build a winning ASO keyword strategy.

App Store Competitor Analysis

Track your competitors' keyword rankings, metadata changes, and growth strategies. Understand which keywords rival apps rank for and identify gaps you can exploit.

App Revenue Estimates

Get data-driven revenue and download estimates for any app on the App Store. Identify profitable market segments and validate your next app idea before you build.

Multi-Country ASO Support

Analyze app keyword rankings across 60+ countries and storefronts. Localize your ASO strategy and capture global audiences with country-specific keyword data.

Keyword Rank Tracking

Monitor your app's keyword positions over time with daily ranking updates. See exactly how your ASO optimizations impact search visibility and organic installs.

Keyword Difficulty Scores

Prioritize your iOS keyword research with difficulty scores that show how hard it is to rank for each term. Focus effort on keywords where you can realistically break through.

How to do ASO research in 3 steps

Go from zero to a fully optimized App Store listing — find the right keywords, study the competition, and track your rankings as they climb.

Search Any Keyword or App

Enter any keyword or app name to instantly uncover search volume, difficulty scores, and ranking data across the Apple App Store. Start your ASO research in seconds.

Analyze Competitor Keywords

See every keyword your competitors rank for, track their metadata changes, and identify gaps in their app store optimization strategy that you can move into.

Optimize and Track Rankings

Use keyword insights to refine your app title, subtitle, and keyword field. Track your app store rankings over time and iterate your ASO strategy for sustained growth.

Built for every stage of app store growth

Whether you are launching your first app or scaling a portfolio, ASO Research Tool gives you the data to make smarter decisions.

Find keywords for the App Store

Stop guessing which keywords to target. Use search volume data and difficulty scores to identify terms your ideal users are actively searching for — then prioritize the ones where you can actually rank.

App store competitor analysis

Enter any competitor app to see its full keyword footprint. Discover which terms drive their downloads, spot metadata patterns that work in your category, and find keyword gaps they have left wide open.

iOS keyword rank tracking

Track your app keyword positions daily across every storefront. See how title, subtitle, and keyword field changes impact your rankings over time and build a data-driven iteration loop.

App revenue and download estimates

Validate market opportunity before you build. Get revenue and download estimates for any app on the App Store to understand whether a niche is worth entering and which segments are most profitable.

Ready to grow your app with better ASO research?

Join developers and marketers who use ASO Research Tool to find the right keywords, track app store rankings, and outrank competitors — free to start, no credit card needed.